The Photo — A Story About Etalage
Chapter One

It starts with
a single photo

Sarah places her grandmother’s vase on the table. She rents a spot for two weeks. The price tag says €25.

Then someone at the shop asks: “Would you like to add a photo?”

€25
In the shop

The vase sits there,
waiting

People walk by. Some pause. Some pick it up. It’s just another item on a table—visible, tangible, real.

But without a photo, this is where the story ends.

The choice

She takes out
her phone

One quick snap. Natural light from the window. The upload takes three seconds.

Everything changes.

That single photo just opened a door she didn’t know existed.

€25
Vintage ceramic vase
Sealed bids open
Etalage

Now it’s everywhere

The vase isn’t just on a table anymore. It’s online. People browsing from home can see it. People who would never walk into that shop can find it.

And they can bid. Anonymously. Sealed.

Day 3
“Someone offered €28. But I don’t see who.”
Day 7
“Another bid came in. €32 this time. Still sealed.”
Day 12
“The shop called. Someone made an exceptional offer. Do I want to hear it?”

The photo did that. Not the vase. The photo.

Two weeks later

The rental ends.
What now?

Without that photo, Sarah would pack up and go home. The vase would sit in her closet.

But because she added a photo—because Etalage is active—she has options.

Extend the table
Keep it in the shop. Keep the bids coming.
Sell from home
Keep the vase. List it online. Totally anonymous.
Send to the warehouse
One box. Central storage. Price drops over time. Bundles shipping.

All of this unlocked by one photo.

The truth about Etalage

It’s not about
the technology

It’s about what happens when someone can see your item without being in the room. When they can consider it, research it, discuss it with their partner, sleep on it.

When they can bid without awkwardness. Without pressure.

That’s what the photo does. It gives your item a life beyond the physical space.

The end (or the beginning)

One photo opens
every door

Without it, your rental ends and that’s it. With it, everything stays possible.

Bids. Follow-through. Choices.

It all starts with that moment—when you decide to take the photo.

Add your photo