The Photo — How One Image Opens Every Door
€25
📷
Chapter One

It starts with
a single photo

Sarah places her grandmother’s vase on a rented table. The price tag says €25.

Then someone at the shop asks: “Would you like to add a photo?”

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No photo = story ends here
€25
In the shop

The vase sits there,
waiting

People walk by. Some pause. Some pick it up. It’s tangible, real, sitting on a table.

But without a photo, this is where the story ends.

📸
100%
The choice

She takes out
her phone

One quick snap. Natural light. The upload takes three seconds.

Everything changes.

€25
Vintage ceramic vase
Sealed bids open
Etalage

Now it’s everywhere

The vase isn’t just on a table anymore. It’s online. People browsing from home can see it.

People who would never walk into that shop can find it.

During the rental

Two ways to buy,
at the same time

🏪
In the shop

The vase sits on the table. Someone walks in, picks it up, pays at the counter.

💻
Online bidding

Someone at home sees the photo. They place a sealed bid. Sarah doesn’t know who—yet.

The photo made this possible. Both channels, running simultaneously.

SEALED
The bids

Anonymous.
Sealed.
Private.

Day 3
“Someone offered €28. But I don’t see who.”
Day 7
“Another bid. €32 this time. Still sealed.”
Day 12
“The shop called. Someone made an exceptional offer.”

The photo did that. Not the vase. The photo.

Two weeks later

The rental ends.
Three doors open.

Without the photo, Sarah would pack up and go home. The vase would sit in her closet.

But because Etalage is active—because she took that photo—she has options.

⏱️
Extend the table

Keep it in the shop. Keep the bids coming. Keep the momentum.

Verlenging
🏠
Sell from home

Take it home. List it online. Totally anonymous. Keep earning.

C2C
📦
Send to warehouse

One box. Central storage. Price drops over time. Bundle shipping costs.

Pakhuis

All of this—unlocked by one photo.

The difference

With the photo
vs. without it

With Etalage
  • Bids keep coming in
  • Three routes stay open
  • Extended visibility
  • Options after rental ends
  • Momentum continues
Without Etalage
  • No online bids
  • Only shop floor sales
  • Rental ends, it’s over
  • No follow-through
  • Back to the closet

That’s the difference. One photo keeps everything possible.

What really matters

It’s not about
the technology

It’s about what happens when someone can see your item without being in the room.

When they can consider it, research it, discuss it with their partner, sleep on it.

When they can bid without awkwardness. Without pressure.

That’s what the photo does. It gives your item a life beyond the physical space.

The end (or the beginning)

One photo opens
every door

Without it, your rental ends and that’s it.

With it, everything stays possible.

Bids. Follow-through. Choices. Momentum.

It all starts with that moment—
when you decide to take the photo.

Add your photo