How KUUL works
KUUL connects the store phase (SR), the national discovery layer (Puotimo.fi) and one central webshop where products keep selling automatically — with clear rules, fixed fees and controlled logistics.
Step 1 – Sell in store with SR
You start normally: the store rents tables to sellers and uses SR to show the products online.
- Products are visible in the store
- Products appear online in SR
- Products are shown nationally on Puotimo.fi
SR has no payment module: all sales happen in the store during the rental period.
Step 2 – Rental period ends
After the rental period, each item either:
- Is sold in store → done
- Is returned to the seller
- Is donated
- Is kept in paid storage
- Or continues selling nationally via KUUL
The seller chooses the path. KUUL is the “second phase” option.
Step 3 – Sending products to KUUL
There are two main ways to move items from the store to KUUL:
Option A – Store packs your KUUL box
The store packs a KUUL box with your selected items. The store receives a small packing fee for this work.
Option B – KUUL Box (10 €) packed at home
You can buy a KUUL Box for 10 € and take it home when you empty your table. You fill it with:
- Your SR products that didn’t sell in store
- Additional products, as long as they meet KUUL rules and have SR photos
The KUUL Box price includes the box, transport to KUUL and 4–5 weeks of selling in KUUL.
If the store deducts the box price from your in-store earnings, your bank payouts and transfer costs are reduced.
Step 4 – KUUL sells for you
When your box arrives at KUUL:
- Items are listed in the KUUL webshop
- Items remain visible nationally via Puotimo.fi
- KUUL manages discounts, auctions, online payment and shipping
You do not have to upload your products again. Data comes automatically from SR / KK.
How KUUL works.
Same idea for everyone: products go from local tables and shops into one central KUUL hub, and then out to buyers.
For sellers
1. List as normal
You use KK / Puotimo and rent your table or showroom.
2. Send unsold items to KUUL
At the end of your period you pack one box and ship it.
3. KUUL sells and pays you
We store, sell and ship. You get money in Kuul Wallet.
For stores
Connect your system
Use existing KK data. No new product entry.
“Send to KUUL” at checkout
Staff can route leftover stock to KUUL instead of backroom.
Extra revenue
You can earn a share from KUUL sales of your shop’s items.
For buyers
One cart
Add many KUUL items into one basket.
One shipment
All items come from KUUL in a single parcel.
Clear condition
Each product has simple grading and photo-based reality.
Logistics & returns
Sellers pay shipping to KUUL. Buyers pay shipping from KUUL to them. Returns follow Finnish law: defective or wrong items are our cost; change-of-mind returns follow clear rules in the shop.