Together with all people in Finland in collaboration with all flea-markets, we want to make a better place:
- together for enviroment
- supporting each other, helping each other out
- KUUL for recycling, re-using and enjoying treasers
Let’s make a difference together and be KUUL (Kierrätys, Uusiokäyttö, Uniikki, Löytö)!
KUUL is a new concept born from a simple idea:
When we work together, everyone wins
We believe in a circular and social Finland.
- A Finland where products live longer, waste less, and bring joy to others.
- A culture where people help each other — by selling, reusing, and sharing what still has value.
What is KUUL?
KUUL is a platform designed to support and connect:
- 🏪 KirppariKalle stores
→ We help stores offer more value with no extra effort.
→ We support you through marketing, product sales, and even supplying extra items when needed.
- 🧍 Sellers
→ After your rental period ends in-store, KUUL helps you keep your products visible and selling — online.
- 🛍️ Buyers
→ Looking for great second-hand finds? KUUL offers quality products at fair prices — while supporting the circular economy.
- 🎯 A shared goal
→ That no (good) product inside the KirppariKalle chain goes back home unsold.
How it works?
1. You sell your products at a KirppariKalle store — just like before
2. When the rental ends, you can continue selling through KUUL — easily and online
3. KUUL brings your products to new buyers, giving them a second chance to sell
4. The store still benefits — we work together to make it happen
Why we do this?
- To support the uniquely Finnish culture of itsepalvelukirpputorit
- Because storage isn’t a solution — products deserve new life
- Because Finland already has great local circular stores — now let’s make them work together, nationwide
- Because we care about people, the planet, and purpose
- Because success only happens together — let’s make it KUUL to care
Together with all itsepalvelu stores!
Finland has over 150 itsepalvelu stores, more than 100.000 sellers per year, even more buyers — and billions of valuable items for sale.
Imagine what we can achieve when we join forces under one shared vision:
- 💚 Every product finds a new purpose
- 🚫 No more good stuff hiding in closets or storage
- ✅ Just happy sellers, happy buyers, strong stores — together for a stronger Finland!
Some KUUL endings:
- KUUL alone is good. KUUL together is better.
- What’s better than being KUUL? Being KUUL together.
- We can do more — when we’re KUUL together.
- The future is circular. Let’s be KUUL together.
- From Finland, for the future — let’s go KUUL together.
- Let’s keep Finland smart, circular, and KUUL together.
- One planet. One goal. KUUL together.
What is KUUL?
KUUL is a platform designed to support and connect:
🏪Stores
→ We help stores offer more value with no extra effort.
→ We support you through marketing, product sales, and even supplying extra items when needed.
Read More…
🧍Sellers
→ After your rental period ends in-store, KUUL helps you keep your products visible and selling online.
Read More…
🛍️Buyers
→ Looking for great second-hand finds? KUUL offers quality products at fair prices — while supporting the circular economy.
Read More…
